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TPD_Episode1_JTSmithGuest Bio JT Smith
JT is the owner of The Game Crafter, Tabletop.Events, Plain Black, and The Lacuna Expanse, and as you might have guessed, is a serial entrepreneur.
 
The Prosperity Dimension™ 001: Show Notes
JT says he’s a natural introvert, not liking to be in front of large crowds or being with strangers. However, he’s currently much better about being out in public and regularly speaks to audiences of up to 1,000 people.

“I’m there for a purpose. I have something to talk about; something these people want to hear.”

Nicole is an extrovert, and recommends asking the person about his or herself.

“People love to talk about themselves!”

JT notes that if you’re going to run a business, you’re going to have to realize that you’ll be the face of it, and in most businesses, there is some level of interpersonal sales that will happen.

His company, The Game Crafter, is a place where people can get their board game ideas turned into physical copies of the game. They select the board, game pieces, etc. and about a week after paying receive their copy in the mail. Businesses as well are now creating games based on their intellectual property.

JT has always liked creating and playing his own games with friends and couldn’t find anyone to do small-run printings, as board games take very specialized equipment to produce.

“Books are the same, regardless of what words you put in. Making board games is a very complicated process.”

His original goal was to produce and sell 100 games per month, and his first month, the company did 400.

Indie-GoGo has helped them decided what they’ll add next in order to be profitable. For instance, they tested the opportunity of buying a shrink wrap machine using the platform.

The company offers internal and external crowdsourcing options. They offer “crowd sale”, where the more people that buy a game during a one-week sale it will lower the price for everyone that bought in. Nicole notes that this is a great way to test the market, without “losing your shirt.”

JT shares that most of the work actually comes after the campaign is finished.

“That’s where the customer service part really kicks in.”

When it comes to networking at events such as Gen Con, he says it is important to plan ahead, as people start booking meetings months in advance.

In his daily life, JT doesn’t channel fictional alter egos, but he does admire people that inspire him. His father was a craftsman, and now he gets to create physical objects, the games his company works on.

He believes that board games won’t go out of style because they are social, physical things in a digital world.

“It disconnects you from that digital plane. You get to just hang out.”

Connect with JT and The Game Crafter Online:
The Game Crafter Website
JT Smith on LinkedIn
The Game Crafter on LinkedIn
Connect with JT on Facebook
The Game Crafter on Facebook
JT on Twitter
The Game Crafter on Twitter
The Game Crafter news on everything #GenCon

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