Guest Bio: Ann Aubitz
Ann Aubitz is the owner and sales rep for Fuzion Print, which has two locations in Burnsville, Minnesota. Ann has been in the printing industry for 25 years and draws on her experience daily to help her clients. She loves to work with self-publishing authors through all the steps of printing a book. Fuzion Print was founded to fill the need for self-publishing authors from design to destination.
TPD 009: Show Notes
Ann is drawn to working with authors working in various niches because of the passion they bring to their subject matter. She says in ways, it’s similar to birthing a baby when the book is created.
When she started in the print business, you couldn’t do just 50 or 100 books. However, authors now have many options with digital print that weren’t available years ago.
Common myths in the publishing world:
1) It takes a really long time to self-publish a book, and it’s complicated
Ann shares that it is hard work, but you just need to follow the proper steps and it won’t be a “horrible, daunting” experience.
She recommends starting on the cover design process as soon as possible so you can use that to market your book
2) Traditional publishers are going to do all of your marketing for you
Unless you’re one of the top writers in the country, you need to understand that you’ll have to sell your own books. Ann is an author herself and she says that she has sold more books on Etsy than anywhere else.
3) Everyone is your target market
Not everyone will be into what you’re writing about, and Nicole adds that the more specific you can be, the easier it will be to find those “super fans” who will tell other people about you.
Ann notes that you have to be careful with your title, as you don’t want alienate anyone that could be in your target market.
She says that people should look at combining two passions, like Nicole did with sci-fi and business in The Prosperity Dimension.
Ann’s been a judge for publishing awards and has noticed many mistakes made when it comes to book covers. The most common mistake is an author choosing a font that might be artistic, but is unreadable, and nobody will buy it if they don’t know the name.
Color is also very important and you need to consider what will stand out to your target audience on a bookshelf, as a thumbnail for your e-pub, or on your social media sites.
She admits that when she wrote her first book, she found it hard to do the things she would tell her clients to do, like promoting the book on her social media.
Nicole recommends going to book stores and looking at the genre that you’re thinking of publishing in to see what sizes, dimensions and finishes are being used. Ann says that you need some sort of finish on your books to prevent scuffing, as they will be handled often.
You also have to think carefully about the title that you’re going to use, and make sure to pick something that isn’t out there already. Titles can’t be copyrighted, which should be taken in to consideration when choosing.
Ann’s character in The Prosperity Dimension book is the “Knowledge Replicator.” Her quote is:
“My replication skills turn digital knowledge into dynamic assets.”
Having a bookmark, or other branded material to sell along with your book, is a great idea for promotion.
Keep the adventure going. Download a free chapter of The Prosperity Dimension at www.scifibiz.com.