Guest Bio: Jackie Huba
Jackie Huba is the author of the new book Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen, which helps people become more self-assured and fearless at work and in life. She translated the book into an unforgettable TEDx Talk in Vancouver in 2015. Making TED Talk history, her presentation “Unleash the Power of Your Inner Drag Queen” was the first ever TED Talk to be done by a female drag queen. She author of three previous books on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. A sought after keynote speaker and consultant, Jackie has helped leading companies such as Discovery Communications, Whirlpool, and Dell create more loyalty in their customer base. She lives in Austin, Texas.
TPD 010: Show Notes
Jackie had previously worked at IBM for 11 years, as well as for start-ups, before writing a few books. At 47 years of age, she found herself “stuck” and wasn’t fulfilled anymore.
“I just thought there was more going on in the world that I should be part of, and I wasn’t.”
She watched an episode of RuPaul’s “Drag Race”, and saw men creating fierce and supremely confident characters. Jackie thought that this was something that she could learn from them, for her to do every single day.
While interviewing participants of the show, someone told her if she’s going to write about drag, she really needs to do it herself.
Women dressing in drag has been around for a long time, but is not as well known as men doing it. Jackie shares that women dressing as male characters are known as “drag kings”, and women doing over-the-top female characters are referred to as “bio queens” or just “female drag queens.”
Jackie considers writing her book as a cover for her to go in drag, and an excuse to go “all out.”
“It was one of the weirdest things, but one of the most amazing things I’ve ever done”
She says that all of the drag community has been very supportive of what she does. However, she has gotten some negativity from people that don’t understand the culture.
To Jackie, dressing in drag is almost like becoming a superhero, as you really begin taking on a character with personality traits different than your own. She also thinks that everyone should try a drag makeover, just to see how it feels.
Jackie’s most recent book is really a guide to thinking like a drag queen, and it includes homework for people who are “drag curious.”
“You don’t have to do drag to follow things in the book, you just have to learn how to apply these drag queen principles to your every day life.”
She suggests befriending a local drag queen in your hometown to help you when starting. Jackie and her co-author are also hosting one-day workshops and weekend retreats in Austin, where they’ll help others develop their characters.
Nicole notes that drag queens don’t have the perfect female body, but wear amazing costumes and are extraordinarily confident. Jackie says that a high level of confidence is needed to be a really good drag queen and she gives Latrice Royale as an example of someone who has this.
When you find the things that make you feel amazing and it changes your behavior, it’s referred to as “enclosed cognition.”
Jackie believes that people do drag every day by wearing a persona in their professional, and personal, lives.
“We all have personas, we all put them on; it’s just we don’t think about it.”
She shares that you can use this confidence from your persona in business, such as when quoting your fees, and the psychology behind this is called “power priming your brain.”
“You start out with the fee that you deserve, because Honey, you deserve it”
Her book was originally intended for a female audience because of the confidence gap between men and women. Books such as “Lean In” and “The Confidence Code” are helping to bridge this gap. However, she notes that men are reading her book as well.
“This idea of persona is really a gross-gender thing; everybody can benefit from these ideas.”
Jackie feels that drag is about releasing everything and not taking yourself too seriously. It allows you to be who you want to be and unleash all of the creativity that you have.
“In drag, there are no rules and whatever you do is right”
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